Adidas Originals Furniture

The Adidas Originals table & chairs installation within the Offspring concession at Selfridges department store in London.

Surely the coolest table & chairs ever?

Designed by Matt Maurer from the Manchester consultancy True North, the table is an over sized Adidas shoebox, whilst each chair is represented by a shoebox lid. It isn’t a ‘hands-off’ display either, it is (or was) somewhere for customers to try footwear on. The display was produced by AT Set & Stage and was launched in early February 2008.

I hope it’s still there.

Awards
The Fresh Creative Awards 2008 – Silver
The Roses Design Awards 2008 – Bronze
Shortlisted for the Design Week Awards 2008

True North’s Website